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Endeavor Workspace’s spring Collaborators & Cocktails on April 30th is all about marketing Greenville. Attendees will get a master class on collaboration and smart selling – from a brand and a key partner who work so well together, the results are extraordinary: VisitGreenvilleSC and their PR partner Taryn Scher of TKPR.
Together, they’ve gained national and international accolades for Greenville, increased tourism, landed big conferences, and of course, NCAA & SEC tournaments. Anyone looking to get the most out of collaborations with clients, vendors, teammates (and even family members) – this one’s for you. They’ll show off some of the creative, impactful work they’ve produced together, and the inside scoop on how they work hand in hand to succeed.
It promises to be fascinating and educational for anyone at any level of business.
Dillard is the President & CEO for VisitGreenvilleSC, Greenville’s official destination marketing organization and leader of Greenville’s $2.4 billion visitor economy. Over the past year, VisitGreenvilleSC has led the rebranding efforts for tourism marketing, helped lead the industry to another record performance, and secured the largest event to ever be held in Greenville, the 2028 U.S. Bowling Congress’ Open Championship. VisitGreenvilleSC contributes more than $1 billion annually to Greenville’s local economy, while also helping to improve the quality of life for its residents.
Scher started TKPR in 2008 and has spent the past 16 years building the award-winning public relations firm specializing in the travel and hospitality industries. Located in Upstate SC, Scher is known for delivering “New York Results” with a touch of Southern charm to her clients. Her clients have been seen on The Today Show, Good Morning America and CBS This Morning, and have been featured in Travel & Leisure, O the Oprah Magazine, Better Homes & Gardens, The Wall Street Journal, The New York Times and many more.
“The partnership and dynamic teamwork between Heath Dillard’s VGSC team and Taryn Scher is such a case of 1+1 = 3,” says Joe Erwin, president of Endeavor. “Their collaboration has multiplied their marketing impact, accolades, and achievements – and we’re all enjoying the benefits of that.”
Important event details:
- Networking 5:00 – 5:45 p.m., followed by presentation and Q&A beginning at 5:45. The event will conclude with networking until 7:15 p.m.
- Seating is limited. To attend, request an invitation at Endeavor@EndeavorGreenville.com (no walk-ins).
- Event is free to Endeavor members. Non-member tickets are $30, cocktails and mocktails included.
- Endeavor is located at 1 N. Main Street in the ONE tower overlooking One City Plaza.
Endeavor wishes to thank its co-hosts:
- AFL, an international manufacturer providing end-to-end fiber optics and telecommunications solutions to the energy, service provider, enterprise, hyperscale, and industrial markets as well as several emerging markets, with products in use in over 130 countries. This year, AFL was one of four finalists in the South Carolina Manufacturers Alliance’s annual contest of “Coolest Things Made in SC.”
- Greenville Federal Credit Union, a federally chartered credit union located in Greenville, South Carolina with $410+ million in assets, over 32,000 members, five branch locations and 88 employees. For seven years, it has been voted The Greenville News “Best in the Upstate, Best Credit Union,” and has recently ranked among Forbes Magazine “America’s Best Credit Unions” list for South Carolina. As a not-for-profit entity, Greenville Federal Credit Union’s focus is to help their members prosper by providing money-saving advantages and reasonably priced financial services.
