Endeavor’s members-only Getting Down to Business series features pro tips and tools to help you learn new tricks, run smart and grow your business. On Thursday, Feb. 25 at 12pm, STORY founder & CEO Ben Pettit will lead a virtual presentation and Q&A on the ever-shifting landscape of Google.

Since Google is forever changing the rule (as soon as you’ve figured out the old ones), here’s what you should know NOW about Google Ads:

• How to set up your first campaign
• Optimizing campaigns
• Identifying the best keywords to buy
• How to competitively bid those keywords
• Stretching your budget further than everyone else spending $ in Google Ads

Details: Endeavor members only, but it’s free to attend and you’re welcome to register as many people within your company as you’d like. Just include their individual email addresses when you RSVP to Sally to sign up.