Award-Winning Entrepreneur Cowboys Tom & Lisa Perini Speaking at Collaborators & Cocktails

By Melissa Slater, Hughes Agency
August 21, 2023


GREENVILLE, SC – Perini Ranch, known for its world-famous beef tenderloin and James Beard Award-winning steakhouse, headlines Collaborators & Cocktails on Wednesday, September 13th from 5:00 – 7:15 p.m. at Endeavor, the coworking and office space community in downtown Greenville’s ONE tower. Ranchers Tom and Lisa Perini will share their extraordinary journey along with a tasting of their world-famous beef tenderloin.


Established in 1983 and known for its authentic “cowboy cuisine,” the now-destination Perini Ranch Steakhouse began as a chuck wagon catering company founded by Tom Perini in the small West Texas town of Buffalo Gap. Tom still guides and nurtures the multi-faceted brand today alongside his wife, Clemson University graduate, Lisa Perini.


With a worldwide following for its celebrated “Real Texas Food” and authentic dining experience, Perini Ranch is the winner of a coveted James Beard America’s Classics Award and has been named the New York Times’ “Best Mail Order Food Gift” in the country for its unmatched beef tenderloin.


Under Tom and Lisa’s leadership, Perini Ranch has earned every victory by striving for excellence, innovating, making wise choices, and ensuring their customers have an unmatched and memorable experience with their brand. They’ve catered for presidents, won national awards, and shipped thousands of tenderloins.


“For anyone focused on building relationships with customers and delivering an extraordinary brand experience, this is a don’t-miss event,” says Joe Erwin, president of Endeavor. “I’m excited to hear Tom and Lisa’s personal account of their unique journey to national acclaim and thrilled they offered to bring their world-famous and highly sought after beef tenderloin to share with our lucky attendees.”



AFL, an international manufacturer providing end-to-end fiber optics and telecommunications solutions to the energy, service provider, enterprise, hyper scale, and industrial markets as well as several emerging markets, with products in use in over 130 countries.
The Brand Leader, a brand-first creative agency specializing in advertising, brand and design that connects brands with customers in game-changing ways. Founded in 1998, the agency’s vision is to turn great companies, products, and ideas into unforgettable brands. Based in Greenville, SC, the agency includes professionals in New York, Colorado, Ohio, Texas and Washington, D.C. Winner of numerous creative awards, The Brand Leader has also been recognized as a “Best Place to Work” by Outside Magazine (2021, 2022), Ad Age (2023), and others.



Important Event Details:

Networking 5:00 5:45 p.m., followed by presentation and Q&A beginning at 5:45. The event will conclude with networking until 7:15 p.m.
Seating is limited. To attend, request an invitation at [email protected] (no walk-ins).
Event is free to Endeavor members. Non-member tickets are $30, cocktails/tasting included.




About Endeavor

Endeavor is a membership-based coworking community for creative and entrepreneurial professionals, as well as corporate teams and business travelers. Endeavor’s premium location in the ONE Development in Greenville, SC provides members with state-of-the-art work and meeting space, and uniquely, surrounds them with a diverse array of peers who offer a broad range of services and experience. Training opportunities, networking events and business consulting are available for the professionals who call Endeavor home every day, as well as business team members across the region. Endeavor has been recognized as the winner of the Coworker Member’s Choice Award for Greenville, SC. For more information, visit