Joe Erwin


Entrepreneur Joe Erwin is the co-founder and former President of national marketing agency Erwin Penland and is the co-founder of Clemson University’s Erwin Center for Brand Communications. As President of Erwin Creates, Joe founded Endeavor in 2016.

In March 2018, Erwin Creates announced that it had been awarded a US Soccer League One Franchise, with Joe leading the ownership group bringing professional soccer to the Upstate. The Greenville Triumph took the field in a new 4,100-person stadium (built by the team) at Legacy Early College for their home opener on April 6th, 2019.

A Clemson University graduate, Joe began his career in Greenville but soon moved to New York to join DMB&B, one of the largest marketing agencies of that time. He and his wife Gretchen – also a marketing professional – returned to Greenville in 1986 to open Erwin Penland with one account and two employees, and over the next 30 years grew it to more than 400 people, with offices in Greenville and New York and a client roster that included Verizon Wireless, L.L. Bean, Denny’s and DisneyXD. Joe has served on numerous boards, including the South Carolina Special Olympics, the Governor’s Commission on Teacher Quality, the Partnership for a Drug-Free America, and the American Association of Advertising Agencies.

Through Erwin Creates, Joe is actively involved with day-to-day activities at Endeavor and the Greenville Triumph, provides consulting services to agency and other business leaders, Chairs the Board of Advisors for Clemson’s Erwin Center for Brand Communications, and is a member of the Board at UGA’s Grady College of Journalism and Mass Communication.

Reach him at [email protected].