Asst. Director, Erwin Center Initiatives

Dr. Lori M. Pindar is a member of the faculty at Clemson, and helps lead The Erwin Center for Brand Communications. With a B.A. from Clemson University in Communications, an M.A. in Journalism & Mass Communication from the University of Georgia, and a Ph.D. in Educational Leadership from Clemson, her scholarly interests include university branding and prestige, tokenism, tempered radicals, gifted students in higher education and health communication.

As a member of the Erwin Creates team, Lori supports the students, faculty, Board of Advisors and academic initiatives related to Clemson University\'s Erwin Center for Brand Communications. Her research has encompassed a range of topics addressing issues related to authentic messages in institutional branding in relational, institutional, and societal contexts; the college experience of gifted and minority student groups, including student-athletes; and the treatment of health and disease in higher education.

Lori\'s work has been presented nationally and appeared in the Handbook of Religion and Health Communication. Lori advises the Communication Ambassadors and the students in the Lambda Pi Eta National Communication Honors Society. She is actively involved in university life as an instructor and advisor, and within the private sector, she also serves as a communications consultant for non-profit organizations.