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What every professional, creative and maker really should know about intellectual property

Endeavor’s signature Getting Down to Business speaker series recently featured Lindsey Wright, Esq., Associate Attorney with Campbell Teague, to discuss what every professional, creative, and maker should know about intellectual property. Teague was tasked with sharing the basics of IP with us (without all those lawyer words), as well as helping us learn what counts as IP, why it’s important to protect it, and how to identify and handle these kinds of situations.

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Chart Of The Week – Hispanic Spending By Generational Co-Hort

The Hispanic consumer is beginning to spend less and focus on saving while they worry about high prices and job security. The “Chart of Week” examines how different generational Hispanic cohorts spend. If you’re looking to tap into this rapidly growing demographic, click the link below to read the article and learn how you can better serve Hispanic consumers. Don’t miss out on this valuable opportunity!

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Artificial Intelligence and Advertising Creative: Doom or Boon?

The race to own the AI space is playing out in front of us at a blinding pace and we’re all going along for the ride whether we like it or not. Here are some thoughts about what the current tools can offer marketers, writers, and designers. Agencies are starting to embrace AI and here are three of the ways that AI tools are being used by advertising agencies.

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4 Ways to Elevate Your Brand’s Online Presence

According to a report from Semrush, effective branding will be one of the top priorities among marketers in 2023. In fact, 45 percent of those surveyed want to increase brand awareness this year. Here at Endeavor, we think of brand design as your company’s handshake—a visual representation of what you’re all about. It’s a chance to create awareness among  your target audience and form an emotional connection to boost conversion rates. So, how do you elevate your current brand and take it to the next level?

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Collaborators & Cocktails Goes to the Movies with Former Regal Cinemas CMO Ken Thewes on May 11th

Endeavor, the coworking and office space community in downtown Greenville’s ONE tower, announces that Ken Thewes, former chief marketing officer of Regal Cinema, will speak at its Collaborators & Cocktails speaker series on May 11th from 5:00 – 7:15 p.m. Coming from an industry that has seen dramatic change in the past few years, Thewes will speak to how Regal is addressing the headwinds in the industry and what consumer behavior changes impact us all, as well as share details surrounding the implementation and evolution of AR as part of their marketing strategy.

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Networking Skills 101: How to Stand Out in Conversations

According to a report from Harvard Business Review, 95 percent of professionals feel face-to-face networking is essential to maintain long-term business connections. However, not everyone is interested—or even confident—in their ability to increase social capital through a professional network. In fact, based on a recent poll of almost 5,000 respondents, only 24 percent are still in touch with old contacts. And only 28 and 31 percent focus on new or existing connections. 

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Social Media Listening: What it is and How to Use it

What if I told you that there’s a near-endless source of rich information that your brand might be underutilizing? Seems too good to be true, right? Trust me – it’s there. While monitoring and responding is a great practice and does benefit your business and brand image, social listening can provide you with much more useful information and insights that can be directly applied to help you grow your brand and stay successful.

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6 Tips for First-Time Entrepreneurs

Starting your own business can be a high-risk, high-reward endeavor. If there’s one thing we can say about successful entrepreneurs, it’s that they learn from their mistakes. To help shorten the learning curve, here are seven tips for first-time entrepreneurs from our Endeavor community:

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Endeavor coworking community welcomes new All Access members

Endeavor, the coworking and office space community in downtown Greenville’s ONE tower, announces three new All Access members: Beth Gibson, president of Planning Solutions Corp; Nick Dennison, loan officer at MiMutual Mortgage; and Scott Terry, regional managing director at Lerch Bates.

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Why Soft Skills Matter In Today’s Workplace

A great attitude, leadership ability, a collaborative spirit—these are all things that any company would be lucky to find in an employee. And yet, they won’t show up in a GPA, an aptitude score, or a code test. “Soft skills,” as they’re known, might be difficult to measure, but they’re incredibly important in today’s workplace. Whether you have a three-person team or work for a multi-national corporation, I’d venture to bet your business would improve dramatically if your soft skills improved. Let me tell you what I me

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