Blog + News

Endeavor Summer Series: 5 Questions with Matt Green

Hi everyone, I’m back for the last entry in my Endeavor Summer Series. This week, we are highlighting Endeavor Private Desk member, Matt Green. Matt is the owner of Ledger Medial, founded in 2020 during the pandemic. Ledger Medial provides accounting services for small business owners. Click the title to read more about Matt Green.

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Endeavor Summer Series: 5 Questions with Ramon Nieves-Lugo

Hi everyone, I’m back! We are continuing our summer series with Ramon Nieves-Lugo. His company, (UMG) Unicomm Media Group, founded in 2010, is a Marketing agency located in Greenville, SC that helps clients engage the Hispanic market. Their goal is to help brands build long lasting relationships with the Hispanic demographic.

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Endeavor Summer Series: 5 Questions with Beth Gibson

Hi everyone, Taylor Wright here! I’m always looking for an opportunity to get to know our Endeavor members, so what better way than a summer series of interviews? The first person we are highlighting is Beth Gibson. We discussed her company, Planning Solutions Corp (founded in 2002), and found out more about who she is to her clients.

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Why You Should Be Concerned About Brand Safety

Businesses, both big and small, have a brand. Whether that brand is carefully crafted by a marketing team or a determined one-person operation’s efforts, it’s your company’s invisible face. When that vision is strong, it can help your audience capture a certain feeling in association with your products or services. The focus of maintaining brand safety is keeping your business’s name out of the muck and separating it from anything that would hurt your brand’s reputation.

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5 Unique Ways to Expand Your Business in 2023

Every day, Endeavor sees plenty of entrepreneurs walk through its doors. And regardless of the industry, we know that many have one thing on their mind: growth. Whether that means expanding their marketing audience, adding more team members to their organization or finding investors for your next big idea, it’s all about moving onward and upward.

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Endeavor coworking community welcomes new All Access member

Endeavor, the coworking and office space community in downtown Greenville’s ONE tower, announces new All Access member Brookgreen Technologies. CEO Ben O’Hanlan founded Brookgreen Technologies after spending 24 years in the technology industry, spanning multiple Fortune 1000 companies. Brookgreen’s launch in 2020 brought O’Hanlan back to what he enjoys most – being a part of a small, flexible, dedicated team focused on solving specific challenges and building long lasting relationships.

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What every professional, creative and maker really should know about intellectual property

Endeavor’s signature Getting Down to Business speaker series recently featured Lindsey Wright, Esq., Associate Attorney with Campbell Teague, to discuss what every professional, creative, and maker should know about intellectual property. Teague was tasked with sharing the basics of IP with us (without all those lawyer words), as well as helping us learn what counts as IP, why it’s important to protect it, and how to identify and handle these kinds of situations.

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Chart Of The Week – Hispanic Spending By Generational Co-Hort

The Hispanic consumer is beginning to spend less and focus on saving while they worry about high prices and job security. The “Chart of Week” examines how different generational Hispanic cohorts spend. If you’re looking to tap into this rapidly growing demographic, click the link below to read the article and learn how you can better serve Hispanic consumers. Don’t miss out on this valuable opportunity!

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Artificial Intelligence and Advertising Creative: Doom or Boon?

The race to own the AI space is playing out in front of us at a blinding pace and we’re all going along for the ride whether we like it or not. Here are some thoughts about what the current tools can offer marketers, writers, and designers. Agencies are starting to embrace AI and here are three of the ways that AI tools are being used by advertising agencies.

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4 Ways to Elevate Your Brand’s Online Presence

According to a report from Semrush, effective branding will be one of the top priorities among marketers in 2023. In fact, 45 percent of those surveyed want to increase brand awareness this year. Here at Endeavor, we think of brand design as your company’s handshake—a visual representation of what you’re all about. It’s a chance to create awareness among  your target audience and form an emotional connection to boost conversion rates. So, how do you elevate your current brand and take it to the next level?

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