Sweetens Cove Spirits offers a lesson in brand authenticity
At Endeavor’s final Collaborators & Cocktails speaker series of 2021, the speaker was the co-founder of Sweetens Cove Spirits Company, Mark Rivers. He shared how the brand was created in the middle of the pandemic, and how it quickly catapulted into a cult favorite, becoming one of one of the most sought-after Tennessee bourbons.