
Social Media Listening: What it is and How to Use it
What if I told you that there’s a near-endless source of rich information that your brand might be underutilizing? Seems too good to be true, right? Trust me – it’s there. While monitoring and responding is a great practice and does benefit your business and brand image, social listening can provide you with much more useful information and insights that can be directly applied to help you grow your brand and stay successful.