
Why You Should Be Concerned About Brand Safety
Businesses, both big and small, have a brand. Whether that brand is carefully crafted by a marketing team or a determined one-person operation’s efforts, it’s your company’s invisible face. When that vision is strong, it can help your audience capture a certain feeling in association with your products or services. The focus of maintaining brand safety is keeping your business’s name out of the muck and separating it from anything that would hurt your brand’s reputation.