Blog + News

Businesses, both big and small, have a brand. Whether that brand is carefully crafted by a marketing team or a determined one-person operation’s efforts, it’s your company’s invisible face. When that vision is strong, it can help your audience capture a certain feeling in association with your products or services. The focus of maintaining brand safety is keeping your business’s name out of the muck and separating it from anything that would hurt your brand’s reputation.

Every day, Endeavor sees plenty of entrepreneurs walk through its doors. And regardless of the industry, we know that many have one thing on their mind: growth. Whether that means expanding their marketing audience, adding more team members to their organization or finding investors for your next big idea, it’s all about moving onward and upward.

Endeavor, the coworking and office space community in downtown Greenville’s ONE tower, announces new All Access member Brookgreen Technologies. CEO Ben O’Hanlan founded Brookgreen Technologies after spending 24 years in the technology industry, spanning multiple Fortune 1000 companies. Brookgreen’s launch in 2020 brought O’Hanlan back to what he enjoys most – being a part of a small, flexible, dedicated team focused on solving specific challenges and building long lasting relationships.

Endeavor’s signature Getting Down to Business speaker series recently featured Lindsey Wright, Esq., Associate Attorney with Campbell Teague, to discuss what every professional, creative, and maker should know about intellectual property. Teague was tasked with sharing the basics of IP with us (without all those lawyer words), as well as helping us learn what counts as IP, why it’s important to protect it, and how to identify and handle these kinds of situations.

The Hispanic consumer is beginning to spend less and focus on saving while they worry about high prices and job security. The “Chart of Week” examines how different generational Hispanic cohorts spend. If you’re looking to tap into this rapidly growing demographic, click the link below to read the article and learn how you can better serve Hispanic consumers. Don’t miss out on this valuable opportunity!

The race to own the AI space is playing out in front of us at a blinding pace and we’re all going along for the ride whether we like it or not. Here are some thoughts about what the current tools can offer marketers, writers, and designers. Agencies are starting to embrace AI and here are three of the ways that AI tools are being used by advertising agencies.

According to a report from Semrush, effective branding will be one of the top priorities among marketers in 2023. In fact, 45 percent of those surveyed want to increase brand awareness this year. Here at Endeavor, we think of brand design as your company’s handshake—a visual representation of what you’re all about. It’s a chance to create awareness among  your target audience and form an emotional connection to boost conversion rates. So, how do you elevate your current brand and take it to the next level?

Endeavor, the coworking and office space community in downtown Greenville’s ONE tower, announces that Ken Thewes, former chief marketing officer of Regal Cinema, will speak at its Collaborators & Cocktails speaker series on May 11th from 5:00 – 7:15 p.m. Coming from an industry that has seen dramatic change in the past few years, Thewes will speak to how Regal is addressing the headwinds in the industry and what consumer behavior changes impact us all, as well as share details surrounding the implementation and evolution of AR as part of their marketing strategy.

According to a report from Harvard Business Review, 95 percent of professionals feel face-to-face networking is essential to maintain long-term business connections. However, not everyone is interested—or even confident—in their ability to increase social capital through a professional network. In fact, based on a recent poll of almost 5,000 respondents, only 24 percent are still in touch with old contacts. And only 28 and 31 percent focus on new or existing connections. 

What if I told you that there’s a near-endless source of rich information that your brand might be underutilizing? Seems too good to be true, right? Trust me – it’s there. While monitoring and responding is a great practice and does benefit your business and brand image, social listening can provide you with much more useful information and insights that can be directly applied to help you grow your brand and stay successful.